Privacy Policy

Last updated on 19 Mar 2026

At Achilles ("we", "us", "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or make a purchase from our website and related services (collectively, the "Services").

1. Information We Collect

We collect the following categories of information when you interact with our Services:

  • Account & Contact details: name, email address, phone number, shipping and billing addresses.
  • Order details: items purchased, sizes, prices, payment method (e.g. Cash on Delivery, Razorpay), transaction identifiers, and delivery preferences.
  • Usage data: pages visited, time spent, clicks, and device information such as browser type, operating system, and IP address.
  • Communication data: messages you send to our support team, reviews you write, and your communication preferences.

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders, including returns and replacements.
  • Provide customer support and respond to your queries.
  • Personalise your shopping experience, such as showing relevant products and offers.
  • Improve our website, products, and services based on analytics and feedback.
  • Send important transactional communications (order confirmations, shipping updates, etc.).
  • Send marketing communications only where you have consented or where permissible by law (you can opt out at any time).

3. Payments & Security

We use trusted payment gateways (such as Razorpay and other providers, as applicable) to process online payments. Your full card or UPI details are handled directly by these payment partners and are not stored on our servers. We may store limited payment-related metadata (like the last 4 digits of a card, payment status, or transaction ID) for reconciliation, refunds, and fraud prevention.

We implement reasonable technical and organisational measures to protect your data, but no online system is completely secure. You are responsible for keeping your account credentials confidential.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to remember your preferences, keep you signed in, analyse site traffic, and understand how our website is used. You can control cookies through your browser settings, but disabling certain cookies may affect core site functionality like sign-in or checkout.

5. Sharing of Information

We do not sell your personal data. We may share your information with trusted third parties only as necessary to operate our business, such as:

  • Logistics and courier partners to deliver your orders and manage returns.
  • Payment gateway providers to process your payments securely.
  • Analytics, marketing, or cloud service providers that help us improve our Services.
  • Law enforcement or regulatory bodies, where required by applicable law.

6. Your Rights & Choices

Depending on applicable law, you may be entitled to:

  • Access, correct, or update your personal information in your account area.
  • Request deletion of certain data, subject to legal or legitimate business obligations.
  • Opt out of marketing communications by using the "unsubscribe" link or updating preferences.
  • Disable cookies through your browser or device settings.

7. Data Retention

We retain your information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Order and transaction records may be kept for longer periods as required by tax and accounting laws.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us at:

Email: support@achilles.in
Subject line: Privacy Query